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What exactly is Multimedia?
A mix of art and technology, this new-age specialization has made great inroads as a profession alongwith the growth of computer-related skills.Atul Vohra, National Head, Arena Animation, say, ‘‘Multimedia is an integration of various media elements like text, graphics,animation, audio and video with computer interactivity, which produces powerful applicationsranging from entertainment movies to educational tutors. Its tools span a wide spectrum, from video and sound editing to special effects, virtual reality, animation, games, interactive multimedia programming and web content development.’’
Market Potential in India
Indian entertainment industry is estimated to be $4 billion (around Rs. 17,200 Crore) this year with the current growth rate of 20% per annum. The IT Enabled Services sector, which includes interactive/digital multimedia, animation and gaming; is expected to employ around 1.1 million professionals by year 2008. Computer, Video and Wireless (Mobile) Game development is also showing a very promising growth, wherein 80% of the projects are outsourced from the western countries to India. The animation industry, which is growing at the rate of 30% every year, is expected to be around $1 billion as per the NASSCOM reports. Around 80 to 100 million TV homes, hundreds of TV channels in variety of regional languages, over 60000 Cable Operators in India, are increasingly demanding for media content to provide 24x7 entertainment and information services for the television viewers. Also the Internet and Broadband subscribers are expected to grow to the extent of 40 million and 20 million respectively in India by year 2008.
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